A solution to a problem
In the launching of a product, there must be a solution the product is solving, which we consider the core of the product video. For example, suppose you are shooting a video production on a cosmetic product. In that case, you start by addressing the issue, something like dry skin, acne, or eczema conditions, then go ahead to introduce the product mentioning what it does for these specific issues.
We use this approach on every product, be it an auto product, beverage, or educational product. But if you have something else more interesting, we are more than willing to listen