Testimonials work as they are not a sales pitch or a Hollywood showpiece to advertise. They are an authentic, unbiased voice from real people who have used your product or service.
- 97% of consumers read online reviews before making a buying decision (Forbes)
- 84% trust online reviews as much as a personal recommendation (Brightlocal).
These factors make testimonials the most persuasive sales message, coming directly from satisfied customers.
THEY ARE REAL
The first rule about testimonials is you shouldn’t fake them. Authenticity in written testimonials is difficult to be verified and there is no backlink to provide the reviewers reliability.
Video Testimonials are credible and ultimately, have a major positive impact on businesses. Consumers can see ‘real people’ talking in real-time, with unscripted dialogue being portrayed as more genuine than scripted. Customers put human face to their company name in the video, and risk a negative impact on their own businesses reputation if the truth is not spoken.
Most powerful marketing asset
As statistics say, viewers retain 95% of a message when they watch a video, compared to 10% when reading text (insivia), and 90% of users say that seeing a video about a product is beneficial in the decision-making process (insivia).
These results show us video testimonials have a much higher retention rate than written testimonials, and can much more powerfully convert your prospects into clients.
When we assume our purchases are made only through rational decisions, we are off the pace. Emotional factors also affect decisions, as well as rational. Science says that without emotions we become completely ineffective at making decisions (Forbes).
To connect with consumers on an emotional level, we need to be able to see, hear and bind with the story of a customers experience. In this aspect, the video ticks all the boxes. Video is also very “shareable” on social media channels, which is yet another reason why the moving image has overtaken text.
With Video Testimonials, you have the best advertising tool, because;
‘A satisfied customer is the best business strategy of all’ – Michael LeBoeuf.